Co-conceived the idea for a 48-hour Snapchat Challenge aimed at talented young creatives in Rotterdam -- home of the 2016 MTV European Music Awards. 12 creatives were handpicked to take part in the challenge after a social media call for applications. Their task was to create the entire Snapchat Discover Edition for MTV International in just two days - this involved coming up with concepts, designing, writing, shooting, editing, and more. MTV and Snapchat mentors were on hand to show our creatives the ropes and give them advice. The Discover Edition that was created went out just ahead of the Awards to millions of subscribers.